About By RA
Understanding first, strategy second.
Hi, I'm the RA behind By RA.
I'm Raluca, the person behind By RA. My background is in international communication management, with experience across marketing, PR, branding and social media. Somewhere along the way, my love for food and visual storytelling turned into a particular interest in food marketing, where strategy and creativity get to meet in a very tangible way.
I don't think of myself as just a content creator. Before I make anything, I want to understand your brand properly: what's working, what isn't, who you're trying to reach, and what your competitors are doing that you're not. Short-form video and reels are where I do my strongest work, but everything I create is built on that groundwork first.
How I work
Every brand gets its own plan, never the same formula twice.
I start with your brand and your goals
Before any content gets made, I want to understand what you do, who you serve, and what you actually want to achieve.
Then I look at where you stand now
Your current presence, your competitors and the wider market, so the strategy is built on real gaps and opportunities, not guesswork.
Strategy before content
Positioning and a clear direction come first. Content, captions and campaigns follow, so everything is working toward the same goal.
Built specifically for you
No two brands I work with get the same playbook. What works for one doesn't automatically work for another, so I don't force it.